Struggling in the colder months

As an entrepreneur in the fishing industry I expected my company to sky rocket around Christmas time due to people wanting to buy gifts for their friends and family. What I have found though is quite the opposite. Because the amount of people who fish in the winter is much less than the rest of the year, people are not buying fishing equipment because it is not needed. I have actually had to dip into my own wallet to pay for merchandise to put in stock. My hope is that when the weather begins to warm that people will be ready to get back out on the lake and get a rod in their hands with my lure at the end. Last year with the Bassmaster Classic being held at Guntersville my company really benefited from the multitudes of anglers that wanted to fish with the pros and would stop by my booth at the Classic and buy my lures. I hope that my business will pick back up where it was before these cold months hit and all of my company's marketing will pay off.